Is TRACTION Too Good To Be True? – E883 – MM

In today’s episode, we delve into Traction by Gino Wickman and examine whether the book sets unrealistic expectations for hiring an integrator. Join me as I share insights on the visionary and integrator roles, the financial reality of hiring top talent, and the importance of charging fees for sustainable business growth.

Tune in to learn how to effectively implement Traction strategies without falling into common pitfalls.

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